It's not that we're not smart.  It's more that we're hungry.  Hungry for something that's fresh, fun to eat and not packed with guar gum, carrageenan, food coloring or high-fructose corn syrup.

As fruit guys, our core idea was to pick the freshest fruit, clean it, chop it, freeze it and serve it to our kids. And hopefully a few million of our closest friends.